It hardly seems possible that a year has gone by since I was asked to style the St. Louis Bride Magazine gown spread. When they asked me what my concept would be to inspire St. Louis brides, nothing seemed more appropriate than classic fairy-tales. Since I work in the fairy-tale ballroom of St. Louis, I knew that I wanted to incorporate the amazing Coronado Ballroom into the mix as well. I believe that fairy-tales were written about real people and handed down for generations to inspire and act as life’s lessons to children. I often wonder what would Cinderella, Snow White, Sleeping Beauty, Little Red Riding Hood and Belle of Beauty and Beast be like today. Were they woman ahead of their time? So drawing upon their stories, I was inspired to recreate their persona as modern women of today. And it became a really beautiful thing.
I hope I did Cinderella proud when I staged the photo shoot at the Coronado Ballroom. Walking through the beautiful gowns at Saks Fifth Avenue, one dress in particular called out to me and I felt was Cinderella worthy. It was called ‘Braccio” by Kenneth Pool and featured pleated net across the bodice and around the train. Crystals and rhinestones were set in an almost antique silver setting on the french lace appliques. A stunning crystal tiara and diamonds from Curt Parker Jewelers completed the look. And of course satin and crystal Manolo Blahnik heels served as the modern day glass slippers.
I know that no one believes me but our model for the shoot was Lily Cella and she was 14 years old! Lily embodied all the things her Cinderella counterpart did…elegance, purity, beauty and the glow of youth. When she came out of the dressing room, everyone inhaled! Carrying a bouquet by Master Florist Randy Shamel from Artistry, the all white flowers, white PUMPKINS, and little gold mice brought the elements of the fairy-tale to life. Photographer Jon Koch captured the moment in story book fashion with his extraordinary style. The photos are magnificent!
When Kathy Becker mentioned that we should use the stunning photo of Lily in our ad, I was honored. Beth Barr did an amazing job with the layout of the ad, copy, color and fonts. We love and respect Beth so very much! It is truly a beautiful ad and we have already received so many wonderful comments on it.
I know that not every St. Louis bride wants to be Cinderella on her wedding day and that many receptions don’t have an element of fairy-tale glamour. But as a very old soul, I have to believe that everyone wants to feel just a bit of enchantment on their wedding day. I know I do…and I am counting down the moments until Prince Charming makes his appearance.
Rob Schaefer
Inaugural St. Louis Wedding Professional Hall of Fame Inductee
