Archive for May, 2009

Lindsey and Co.

Tuesday, May 19th, 2009

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I have known Debbie and Gary Chervitz for a long time. Years ago when I designed Maddy’s Bat Mitzvah, we thought we had set the bar…dramatic fushia and pink tones that celebrated love eternal. The heart was our symbol and it was a night that made my heart overflow. And then along came Lindsey…

Lindsey was a 12 year old going on 24 when I really started working with her. I will save you the drama, as every teen event has a little, and just tell you that defining the look was not the easiest decision in our process. OY! Finally inspiration took hold and she embraced not only a fabulous concept but a stunning look. I think Debbie and I cried but I can’t be sure. Add one part Tiffany blue to two parts Rob and the combination was “Lindsey and Co.”.

Diamonds truly were a girl’s best friend on this glittering night filled with sparkle and world famous signature colors. From the moment that guests walked into the Lobby, the tone was set for a dazzling evening. The Lobby Attendant was decked out as a Grand Dame and dripped in ropes of pearls and costume jewelry. Escort cards were lined up on sterling silver holders designed to look like high-end earrings. Placed on black velvet linens, they had the look and feel of a jewelry case. A huge ice sculpture dominated the bar bearing the guest of honors name in the signature “Tiffany” font of her favorite store. Decadent signature drinks were at every bar. “The Silver Sensation” was a Tiffany blue hypnotic martini served in a glass with a thin film of edible silver leaf and the “Lindsey Frenzy” was garnished with silver sugar. A tiny piece of dry ice in the drink caused it to fog. Hors D’oeuvre trays with real lights, black and white feathers and cut crystals glittered as servers walked about the room.

When guests entered the young adult dining area, they were stunned by the dramatic Tiffany blue and black color story which was reversed in the adult area. From the chandeliers, multiple strands of black diamond beads hung above the young adult’s heads and sparkled brilliantly. A towering display of chocolate cupcakes with cream cheese icing was prominently displayed with a white chocolate garnish featuring the letter “L”. A spun sugar diamond from France adorned the top of each cupcake. Black feather strands ran down the length of each table and hung from each wall sconce to the floor.

The adult dining room was resplendent with black on black linens sprayed with loose rhinestones, black satin chair covers with Tiffany blue sahes, silver chargers and a Tiffany boxed favor at each placesetting. However, instead of the ribbon stating Tiffany and Co., it bore Linsey’s name in the same font! Tiffany blue sashes were woven through all the sconces around the ballroom and giant silver art deco vases held masses of white calla lilies and greenery. The entire ballroom had a glamorous art deco feel!

I of course looked stunning with my black suit and shirt and my Tiffany blue tie and SHOES. Yes…it is a long story that I’ll save for another time. Lindsey was in a gorgeous silver and Tiffany blue party dress and we looked like runway models as we compared our good jewelry. Feasting and merriment continued throughout the evening and the night concluded with Marilyn Monroe’s song, “Diamonds are a Girls Best Friend”.

So am I.

Rob Schaefer

Service with a Style

Friday, May 8th, 2009

Insert fine/formal dining restaurant service techniques into a banquet setting serving 150 – 300 guests and you get a new standard for banquet service.  Imagine every guest greeted and pampered as if it was their event being hosted.  Every server’s uniform pressed, crisp, clean and shined.  Every server well groomed.  Every server presenting food and beverages to you and your guests with a service finesse, grace and style that makes him feel like a King and her feel like a Queen.  The service staff delivering the meals with perfect synchronization at each table.  Coffee and desserts served to guests in a fashion rarely seen in banquet service.  Servers that have a passion for service.

This is what I witness at every event served by the Crown Servers of Steven Becker Fine Dining.  I want to give the guests something special, something different, something they have not experienced.  The Crown Service is a form of entertainment.  It’s an elegant style of service.  It’s an added dimension to service that gives the guest a unique and memorable dining experience.  When we perform special presentations to head tables at weddings or VIP tables at other events, the enjoyment I receive seeing the guests’ responses; the look on their faces and reaction, (many times an applause), is fuel that keeps Crown Servers happy with their jobs. Passionate about this business from the “git go”, this feedback is food for the service soul.

I have seen banquet service many times, in many places.  None have the style, grace and finesse of the Crown Service.  Not only with the look of the server, but also the service techniques employed to deliver food and beverages, clear tables, articulate with guests, interface with guests, answering questions and helping them in any way possible.  Our guests feel SERVED when attending a Steven Becker Fine Dining event.

All of this service ideology and technique of Crown Service results in a “Service with a Style”.  At the end of the day, when a bride and mom hug me and say, “This was much more than I could have expected,” …  I sit back, relax… and smile.  On to the next event!!!

It is in my contention that service extended to customers and guests at fast food, casual, semiformal, formal/fine dining restaurants and at banquet facilities all differ.  The one common effect or end result that must be prevalent in all of these services is; MAKE THE CUSTOMERS’ / GUESTS’ EXPERIENCE OUTSTANDING.

Alan C. Sevier, Banquet & Service Manager, Steven Becker Fine Dining Companies