I have known Debbie and Gary Chervitz for a long time. Years ago when I designed Maddy’s Bat Mitzvah, we thought we had set the bar…dramatic fushia and pink tones that celebrated love eternal. The heart was our symbol and it was a night that made my heart overflow. And then along came Lindsey…

Lindsey was a 12 year old going on 24 when I really started working with her. I will save you the drama, as every teen event has a little, and just tell you that defining the look was not the easiest decision in our process. OY! Finally inspiration took hold and she embraced not only a fabulous concept but a stunning look. I think Debbie and I cried but I can’t be sure. Add one part Tiffany blue to two parts Rob and the combination was “Lindsey and Co.”.

Diamonds truly were a girl’s best friend on this glittering night filled with sparkle and world famous signature colors. From the moment that guests walked into the Lobby, the tone was set for a dazzling evening. The Lobby Attendant was decked out as a Grand Dame and dripped in ropes of pearls and costume jewelry. Escort cards were lined up on sterling silver holders designed to look like high-end earrings. Placed on black velvet linens, they had the look and feel of a jewelry case. A huge ice sculpture dominated the bar bearing the guest of honors name in the signature “Tiffany” font of her favorite store. Decadent signature drinks were at every bar. “The Silver Sensation” was a Tiffany blue hypnotic martini served in a glass with a thin film of edible silver leaf and the “Lindsey Frenzy” was garnished with silver sugar. A tiny piece of dry ice in the drink caused it to fog. Hors D’oeuvre trays with real lights, black and white feathers and cut crystals glittered as servers walked about the room.

When guests entered the young adult dining area, they were stunned by the dramatic Tiffany blue and black color story which was reversed in the adult area. From the chandeliers, multiple strands of black diamond beads hung above the young adult’s heads and sparkled brilliantly. A towering display of chocolate cupcakes with cream cheese icing was prominently displayed with a white chocolate garnish featuring the letter “L”. A spun sugar diamond from France adorned the top of each cupcake. Black feather strands ran down the length of each table and hung from each wall sconce to the floor.

The adult dining room was resplendent with black on black linens sprayed with loose rhinestones, black satin chair covers with Tiffany blue sahes, silver chargers and a Tiffany boxed favor at each placesetting. However, instead of the ribbon stating Tiffany and Co., it bore Linsey’s name in the same font! Tiffany blue sashes were woven through all the sconces around the ballroom and giant silver art deco vases held masses of white calla lilies and greenery. The entire ballroom had a glamorous art deco feel!

I of course looked stunning with my black suit and shirt and my Tiffany blue tie and SHOES. Yes…it is a long story that I’ll save for another time. Lindsey was in a gorgeous silver and Tiffany blue party dress and we looked like runway models as we compared our good jewelry. Feasting and merriment continued throughout the evening and the night concluded with Marilyn Monroe’s song, “Diamonds are a Girls Best Friend”.

So am I.

Rob Schaefer

Insert fine/formal dining restaurant service techniques into a banquet setting serving 150 - 300 guests and you get a new standard for banquet service.  Imagine every guest greeted and pampered as if it was their event being hosted.  Every server’s uniform pressed, crisp, clean and shined.  Every server well groomed.  Every server presenting food and beverages to you and your guests with a service finesse, grace and style that makes him feel like a King and her feel like a Queen.  The service staff delivering the meals with perfect synchronization at each table.  Coffee and desserts served to guests in a fashion rarely seen in banquet service.  Servers that have a passion for service.

This is what I witness at every event served by the Crown Servers of Steven Becker Fine Dining.  I want to give the guests something special, something different, something they have not experienced.  The Crown Service is a form of entertainment.  It’s an elegant style of service.  It’s an added dimension to service that gives the guest a unique and memorable dining experience.  When we perform special presentations to head tables at weddings or VIP tables at other events, the enjoyment I receive seeing the guests’ responses; the look on their faces and reaction, (many times an applause), is fuel that keeps Crown Servers happy with their jobs. Passionate about this business from the “git go”, this feedback is food for the service soul.

I have seen banquet service many times, in many places.  None have the style, grace and finesse of the Crown Service.  Not only with the look of the server, but also the service techniques employed to deliver food and beverages, clear tables, articulate with guests, interface with guests, answering questions and helping them in any way possible.  Our guests feel SERVED when attending a Steven Becker Fine Dining event.

All of this service ideology and technique of Crown Service results in a “Service with a Style”.  At the end of the day, when a bride and mom hug me and say, “This was much more than I could have expected,” …  I sit back, relax… and smile.  On to the next event!!!

It is in my contention that service extended to customers and guests at fast food, casual, semiformal, formal/fine dining restaurants and at banquet facilities all differ.  The one common effect or end result that must be prevalent in all of these services is; MAKE THE CUSTOMERS’ / GUESTS’ EXPERIENCE OUTSTANDING.

Alan C. Sevier, Banquet & Service Manager, Steven Becker Fine Dining Companies

Debbie Heutel has to be one of the nicest people in the world. She ranks high on my Mother of the Bride favorites! Jim and Debbie Heutel are hardworking, sincere people who built a local business based on integrity and customer service. So it was no wonder that they came to the Coronado for their daughter Jennifer’s wedding reception. The Heutel Family radiated a quality so lacking among today’s wedding set…GRATITUDE. And that made a difference throughout their entire experience.

When vendors are good to you, you need to recognize that. When people are good to you, you need to be grateful. Kindness bestows kindness and becomes a never ending circle. A grateful heart is a full heart as my Grandma always says. I have drawer full of notes and photos from Debbie Heutel thanking me for over a year. Unbelievable.

I cannot tell you how much a note or kind gesture means to all of us connected to this industry. Although I want eveyone to have a fairy-tale day, God’s gifts flow a lot easier when you are appreciated.
I have heard stories from other wedding professionals of how families spend hundreds of thousands of dollars on an event and have the perfect day with the best of eveything but still aren’t happy. They tell ridiculous stories of how they saw a valet attendant accept a dollar from a guest who was insistent and that “ruined our day”. The shade of red in the signature drink was too bright or the leaves in the centerpiece were not as large as they expected. Here is a thought, “LET IT GO”.

My name is Rob Schaefer. I have seen close to a thousand weddings over the past 23 years. People tell me that I have something called “Rob magic”. Let me tell you something about magic. Magic is something in your heart. If you feel loved, grateful, content and blessed on your wedding day, you will feel the magic. If you think you can be a monster to everyone and some magical transformation will take place and make you feel special, it won’t. Your just a monster in a veil.

Jennifer Heutel felt the magic. She looked like a princess, walked like a princess and danced like a princess. All the forces of the universe combined that night to make it a magical. The incredible floral creations from Randy Shamel, the organization of Sarah Grus, the talent of Robert George, the inspiration of Arvell, Chef Patrick, Banquet Manager Alan and maybe a little Rob magic thrown in for good measure.

If you need a new car, see Jim Heutel at Sunset Ford. If you need an amazing event, see me. We both are built Ford tough.

Rob Schaefer

Steven Becker Fine Dining featuring exceptional catering and venues, is pleased to announce in cooperation with Glazer Midwest, Trinity Oaks Wine, and in collaboration with Trees for the Future a fabulous new way to help the environment at your next special event.

For every bottle of our house wine we serve to your guests a tree will be planted….It’s just that simple. There is no limit to the number of trees we will plant. Enjoy great wine and support a great cause, at no extra cost!

So, plan your next event at our exclusive venue, The Coronado Ballroom. Or choose another unique St. Louis venue where Steven Becker Fine Dining is a preferred caterer such as The City Museum, The Rialto Ballroom, The Touhill at UMSL, and The Purser Center at Logan College.

We can also bring the party to your office or to your home. We’ve got some great new Holiday Catering menus for every budget. So, give us a call at 314-367-4848 to speak with a Catering Sales Manager about your next event. Visit our website for more information.

For more information about this program please visit Trees for the Future.

Marlene Dietrich was a Hollywood starlet that knew how to make an entrance.
When she walked into a room, men stopped in their tracks. Her press photos alone influenced women’s hair style, makeup and most importantly, demonstrated the quality of being alluring. I think that allure is such a rare thing today.
Allure is being sensual, provocative, unexpected yet understated. Frankly, I hope I still have a little. Which brings me to Elaine Tenzer…

I have always adored Elaine. She is a lovely person and has a classic and timeless style. When I thought about Meredith’s Wedding, I knew Elaine would wear something elegant but probably low-key…man was I off on that one. I was in the South Ballroom with the other vendors setting up the ceremony when Elaine walked into the doorway.

VA-VA-VOOM! Obviously Mama had a brand new bag.

Elaine was breathtaking in a fitted, strapless evening gown of crystal embellished silk. The color changed from silver to burnished bronze to a rosy peach. I swear that my jaw hit the floor and so did every other man in the half mile vicinity. Yow Za! I hope the band members recovered after falling all over each other. I still smile when I think about the way that Elaine looked that day…ala femme fatale!

Not to ignore Bride Meredith…she looked gorgeous. Meredith wore a fitted, all lace mermaid sheath dress with straps. Robert George and I both agreed she should be in a Bridal Magazine. Meredith kept it simple with her hair loose and just a touch of makeup…amazing. And then introduce GQ groom Joe and we had pretty much cornered the market on beauty that Saturday night!

I like to think I added that little something extra…

The ceremony was beautiful with an aisle drenched in all white and cream flowers and candles. And guests entered the Grand Lobby to find delectable passed hors d’oeuvres and a spectacular “Comfort Food” Station with beef tenderloin mini burgers, baked mac and cheese martinis and pomme frites. Yummy! Several people were shocked when we rang the dinner bell because the hors d’oeuvres were so extensive. The cupcake wedding cake was beyond belief, The Fabulous Motown Review rocked the house and later we opened a confection station with all sorts of rich, sinful chocolate desserts and caramel apples. As I always say, it has no calories if it looks beautiful.

Many families could take notes from Elaine and Meredith. The greatest lesson is to be yourself and be fabulous. Create areas of high impact, spoil and pamper your guests and work with the venue to extend your look and give it a richer feel. Take some chances with culinary and have items you love and that make you happy…like sliders, cupcakes and caramel apples!

Photos do not do this event justice although Robert George’s album is beyond belief. You set the bar Robert. I have thrown in a favorite photo of us striking a vogue pose.
Don, Elaine, Meredith and Joe, I will never forget you.
Elaine, let’s get together soon and talk about how much we hate buffets!
Elaine is all about allure. Glamour shots with me are always optional.
Rob Schaefer

There is just nothing quite like it! The Easter Brunch at the Coronado is truly spectacular!! Reserve your table today for one of the most decadent brunches in St. Louis!

This blog is dedicated to Tom Agnew…an amazing man, husband and father.

This has been the year of changes. I don’t think I can recall a time when my faith and hope have been quite so tested. Dear friends have moved on to the next step in God’s plan and others have become ill and struggle to retain both hope and dignity. It has not been easy…for any of us.

I think the amazing thing about hope and the sheer power of will is that it can sustain you when all else fails. Six years ago I had chicken pox as an adult and it left me paralized and disfigured on my left side. Despite a very negative prognosis, I was determined to walk without limping and NOT appear as if I had a stroke. Now granted, the left side of my face doesn’t quite move like the right and I have some hearing issues, but otherwise I have come a long way from that terrified, medicated, drooling man in the hospital. And it was faith that supported me.

Mary Agnew will remain the Golden Bride of 2007. I will never forget the way she looked at her photo shoot standing in the empty ballroom with the golden afternoon light falling on her. Her beautiful hair, eyes and smile spoke of another era and her silk dress sparkled with gold vermicelli beads. Her parents, Tom and Nancy, were so delightful to work with and I was thrilled that Tom was able to attend not only the culinary tasting, but the actual wedding reception. If I ever wanted to witness strength of will, it was watching Tom Agnew. Despite being very ill, he was determined to be at that wedding and dance with his daughter. And he did…

We all want to believe that we will experience the milestones in life such as dancing with our daughter. We hope that we will live a rich and full life and see our children happily married. As I walked through Tom Agnew’s visitation service and gazed at the many photos of his youth, countless friends and family, I witnessed a rich life. I can only hope for the same.
To Mary (Agnew) Moore and husband Jason, I thank you for being such unbelievable clients. I had a blast at your reception! And Mary, I will never forget how stunning you looked for your send off. That little geometric dress was kicking…and Jason looked pretty dashing in his khaki suit. To Nancy Agnew, I simply want to say how how much I admire your strength and compassion.
To my friends who are now struggling with illness, I want you to know that you are in my heart and I am a phone call away. And to those of you that have moved on, I hope you peek in from time to time and witness the incredible celebrations going on at the Coronado.

We are all about milestones.

Rob Schaefer

I must be one of the most fortunate individuals in our industry to have clients like Hanh and Aaron. Almost two years went by from the time they booked with us until their wedding date and they made every moment a delight.

Hanh and Aaron live in New York City and we planned everything via e-mail and phone. Aaron is a Vice President with his firm and makes everyone feel calm, cool and collected. He is one of the finest men I have ever met. Hanh is an Asian beauty with a dazzling smile and New York style. I think they make an incredible couple. Little do they know that I plan on visiting them and crashing at their New York pad! I deserve some quality shopping and theatre time after such a busy bridal season. And I love good pastrami…
Aaron created quite a web page to tell the incredible story of how they met. I encourage all the readers to take a look at it and use it as an example when creating your own.

www.geocities.com/hanh aaron
I think Hanh and Aaron represent the urban couple of today. I see more and more clients who are young professionals, established in their respective careers and planning the nuptials on their own. Long distance events can pose challenges for anyone. Hanh and Aaron listened to my advice, maintained contact with their vendors and allowed the professionals to do their job. Gee - what a novel approach.

Hanh’s family is Vietnamese and we encountered language barriers, communication issues and cultural differences, but by having a central “go-to-guy”, helped eliminate confusion. My best advice to any couple who is merging cultures is to have a clear, concise itinerary that explains what is happening and why. Make sure everyone involved receives a copy when they arrive.

From the expresso colored linen to the high-style tropical flowers, it was a beautiful night. Hanh and Aaron, I miss you… but a nice trip to Bergdorf Goodman will help me get over the pain. I’ll be M.I.A. in N.Y.C.!

Rob Schaefer

Most of the time the groom is a fairly quiet party in the planning process. He shows up, nods and agrees with everthing the bride likes. Well…not our Andy.

Jenny and Andy work together because he is Yin and she is Yang. And and I knew that we would reach a state of harmony.

“Patience Grasshopper…Patience.”

Vicki and Steven Deutsch will probably remain one of my favorite parent’s of the bride of all time. When I think of Vicki Deutsch, I am always reminded of the phrase, “grace under pressure”. Over the engagement process, Vicki attended many of my design seminars and I can truly say that I always looked forward to her call. Vicki Deutsch is a lady in every sense of the word.
With the help of Randy Felkey, Jenny and Vicki created a vision in tones of orange, peach, salmon and purple. Huge orbs of flowers brimming over with peach lilies, salmon gerber daisys, purple iris and orange orchids towered above the guests heads and the the tables were drenched in the most beautiful shade of peach damask. The huppa was swagged in sheer white organza panels with tiebacks of orange roses and the ladies just glowed against it in their soft tangerine tone gowns. It was bold and beautiful.
Andy…Andy…Andy…it is always interesting to have a chef for a client. You made Chef and I giggle more than once. I appreciate your input with the fabulous culinary experience Steven and Vicki provided for you. You are a very lucky young man. I think the chilled watermelon soup was superb and the peaches and cream wedding cake brought down the house…guests asked us for 2 and 3 pieces!

To Vicki Deutsch I can only say “thank you”. Despite the flood in your home (caused by the city), loss of family members and dealing with strong personalities, you were always kind, lovely and stylish. And every mother-of-the bride should look as good as you did. Diamonds and a ballgown are never a bad combination!

Neither were you and me.

Rob Schaefer

Picture it. A gorgeous Persian beauty walks into my office. With dark raven hair and smoldering brown eyes, she could easily conjure images of marble palaces, brilliant silk cushions and a desert oasis.

Picture it. She lives in Cape Girardeau.

Sormeh Shafaie will hands down be one of the most beautiful brides I have in 2007. Sormeh is a talented Interior Designer and wanted a wedding with spectacular designer touches! And man did she have them…

The gentlemen of the wedding party all wore black Armani suits with silver and black silk pinstriped ties. Although the ties were custom made by Charvet in France, the couple selected the fabric at Mr. Ooley’s in Oklahoma City. I just adore Mr. Ooley’s and have several nice things from there. Mr. Ooley’s continues to be one of the reasons why I plan on marrying well.

The bridesmaids of the party wore 1950’s inspired cocktail dresses in chocolate brown silk and Sormeh stole the show in an ivory silk mercado gown with hand-beaded design work. She was beautiful!

Not missing a beat, Sormeh brought her boss Terry and co-worker Evelyn to St. Louis to custom create all the wedding flowers. After 20 years in the industry, I thought I had seen some talent but Terry rocked my world with his couture look. They did an amazing job and it was such a gift to see people who love the bride, help the bride. The all ivory flowers with the chocolate and black accents gave a designer feel to everything.

I connect with Sormeh because she and I have a creative soul. We encountered what many families encounter when you merge heritage, tradition, style and vision…it isn’t easy. Families and vendors often see only one aspect of a wedding and that becomes their focus. When Sormeh and I have a project, we have to look at the entire vision! I often hear, as I heard that night, “It is more than I ever imagined”. Good. I did my job.

Sormeh and Ryan start a new life together in Fayetteville, Arkansas. Friends and family went back to Oklahoma City, Cape Girardeau and Iran. To grandma, thank you for making such a beautiful piece of art for me and then carrying it in your luggage from Iran to St. Louis. I cherish it and it is proudly displayed on my office wall.

And to Sormeh…I’m grateful to be one of your designer touches.

Rob Schaefer